Marketing Manager Cape Town

Welcome
I am Roben Ridley
My passion is Marketing Strategy, crafting INNOVATIVE ideas, carefully CULTIVATING those ideas and turning them into actions, and tangible measurable outcomes and CREATING the marketing solution that is right for you.

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Innovate Cultivate Create.
“People do not buy goods and services. They buy relations, stories and magic.” Seth Godin

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I specialise in guiding you through the marketing process, and ensuring that you receive the maximum value and impact on your marketing spend. I can identify easy, low hanging fruit actions, and cost effective solutions for those with smaller budgets that will have the biggest impact on sales and revenue generation.

Many of my clients do not have a marketing team in place and utilise my services to fill this gap. Other clients employ a full complement of marketing personal and other independent agencies, who plug myself and my flexi team in during times of overflow, massive project deadlines, or to find that out the box solution to get things moving in the right direction. I may form part of your project team, or work in tangent with your campaign to deliver innovative solutions that work and deliver on your KPI objectives.

Roben Ridley

My passion is marketing and consumer behaviour with a special interest in health, wellness and green business efficiency. I have been operating as a consultant since 2012, and prior to that worked on the client side in corporate, focusing on business and marketing strategy with a strong sense of sustainability. My strengths lie in brand and marketing management, strategic direction, planning, customer relationship management and loyalty development.

Creative Collaboration

I have worked in collaboration with Jo since my first days in corporate at Wellness Warehouse, designing beautiful store signage, corporate branding and packaging. We went on to collaborate on the Clicks confectionary Dlicious packaging designs for chocolates and biscuits, Christmas confectionary, Valentine’s Day and Easter. We were joined by Nici in 2015, who played a pivotal role in the Clicks packaging concept development. We also specialise in developing show and expo concepts and retail point of sale solutions. Together the three of us have formed a powerful creative collaboration team, and can strategize, conceptualise, and create beautiful and effective branding, packaging and concept solutions.

Jo

Since as far back as I can remember I have had a thirst for design. From a young age I knew I needed to surround myself with creativity. I went on to study Graphic Design at Cape Tech. After graduation, I worked for a small in-house design studio. There, I was mentored not only in design but also in running a small business. I then took a position at the Wellness Warehouse and was integral in developing the Wellness brand. From there I moved towards the agency side, where I worked on brands like Pioneer Foods and Distell, learning the inner workings of a creative agency. And that led me to where I am now. In 2008 I started my own design studio and have recently collaborated with Roben Ridley Marketing whom I have been working with since 2007. To view our portfolio, go to www.malachitestudio.co.za

Nici

I have always had a passion for design! As an 8yr old child I designed my own paper dolls with a whole range of clothing made out of cardboard! I’ve always had the desire to turn something mundane into something beautiful, and it’s no wonder that I ended up being a graphic designer.
I started my career in 2002, and have worked as a senior designer at prestigious agencies in the UK and in South Africa. Over the years I learned that designs work best when they are both beautiful and functional, and one should always begin with the end in mind. 14 years later and I am still using this principle. In 2014 I launched my own design studio, Purple Mosaic, and specialize in developing powerful corporate identities, packaging and print innovation and specialized marketing collateral.
Click here to view Nici’s portfolio work www.purplemosaic.net

534

successful projects

3467

days of experience

happy clients

Things I can do for you

Marketing Strategy

I specialise in developing marketing strategy and putting together a sound marketing plan for your business with specific, measureable actions for implementation.

Marketing Management

Acting as an outsourced Marketing Manager, I can assist you with all marketing management from beginning to end, and project manage on your behalf if you don’t have the time, or, set you up with the tools to do it yourself.

Retail & Point of Sale

I develop packaging, point of sale and retail strategy, design and implementation. I have worked on successful packaging development for the Clicks Christmas, Valentines and Easter ranges for 2015, 2016 and 2017 confectionary as well as merchant point of sale strategy for Swartland in Builders Warehouse, BuildIT and Penny Pinchers.

Market Research

Conducting, reporting and analysis of qualitative and quantitative online research, surveys, focus groups and academic papers.

“Marketing without data is like driving with your eyes closed.” — Dan Zarrella

Customer loyalty

Specialising in developing a customer loyalty programme for any sized business and budget with database management, customer segmentation and targeted campaigns. I have a special interest in customer rewards and gamification.

Specialised Services

Additional services include: Management and sourcing of suppliers that can plug into any project, print management and trade discounts, professional Prezi presentations, brief compilation, business plans and business copy generation.

What my clients say about me and my work

“Apart from being academically well qualified, Roben also has a diverse skill set. She completed projects related to market research, copy writing, event management and brochure and website audits. I was especially impressed with her communication skills and ability to think out of the box. She has also showcased her skills of creativity, smart work and attention to detail.

Furthermore, Roben has a pleasing, enthusiastic personality who is never bound by any limits. She has a strong work ethic and is professional at all times. She is performance driven and uses her extensive experience to provide solutions.

Roben is a very meticulous and a sincere individual who puts her heart and soul in the work allocated to her.”

Hanneli SlabberProduct Portfolio Manager – Liberty Value Added Services

“Roben has a good understanding of the design process, which to a designer such as myself is invaluable not only to me, but to my clients as well. It means that expectations are managed well and that the client is never disappointed. She has excellent communication skills with all parties involved and as a result the product delivered is always of a high standard. She has a brilliant understanding of what a client needs before they even know it themselves, and, because of this client feels at ease in her hands.”

Nici ManciniCreative Director – Purple Mosaic

“I had the pleasure of working with Roben recently when I needed her assistance with project managing the development of my new website. Roben’s attention to detail, work ethic, efficiency and passion for what she does has transformed the marketing projects of my firm, Du Plessis & Curran Attorneys.

Roben has the incredible ability to understand a client’s brief, action it seamlessly, liaise with all the service providers and suppliers and produce an outstanding end result. Roben recently assisted us with a corporate photo shoot, the production of brochures and the grand finale of managing our entire involvement at The Wedding Expo.

Roben, thank you for your outstanding work. You are an invaluable part of our team..”